In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.Įxample of an in-game mobile marketing ad In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.įacebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action.

The kind that works best for your business will depend on your industry, target audience, and budget.Īpp-based marketing: This is mobile advertising involving mobile apps. There’s a healthy variety of mobile marketing strategies to try. If you don’t have a mobile marketing strategy yet, it’s time to get going! Types of Mobile Marketing Strategies Mobile is here to stay, and if forecasts are correct, it will soon by eclipsing desktop usage.

Mobile is predicted to surpass desktop in 2014.

Mobile searches have increased 200% year over year in 2012.

Retail conversion rates are 2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3%.

People browse 70% more web pages on tablets than smartphones.

80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time.

Some other interesting mobile marketing statistics:

According to recent reports, 40% of users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile just isn’t an option. Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices.

mobile users in millions How Does Mobile Marketing Work?

One mobile market crack